April 27-28, 2018 • Florence, Alabama • McFarland Park

Become a Sponsor

The Smoke on the Water Festival is a multi-event Festival based at McFarland Park in Florence, Alabama.  The Festival’s signature event is a Backyard Barbeque Contest which is sanctioned by the Kansas City Barbeque Society and the Alabama Barbeque Association. But the Festival goes far beyond.

The Festival also includes all-day, live entertainment; BBQ and other food item sampling opportunities for festival attendees; food and craft vendors; a “Cruise-In” car show; a Bass Fishing Tournament; and activities of kids.

Park Police estimated our 2016 attendance (first year) at approximately 5,000 people.

The Smoke on the Water Festival and Backyard Barbeque Contest offer many benefits and incentives to sponsors.  Depending on the level of sponsorship, we offer…

  • Exclusivity agreements of product advertising at the event
  • Recognition of your sponsorship on Winner Trophies
  • Announcement of your sponsorship at the awards ceremony
  • Complimentary tickets to the People’s Choice Award
  • Complimentary Festival T-Shirts
  • Recognition on Festival T-Shirts
  • Recognition on the Festival website
  • Right to display banners at the festival
  • Recognition of sponsorship on printed materials
  • Recognition of your sponsorship on our sponsors banner at the Festival

The Festival is sponsored by the Rotary Club of Florence and the Greater Shoals Rotary Club.  The Festival benefits Shoals Scholar Dollars.  For information about Shoals Scholar Dollars, visit their website at shoalssholardollars.com.

If you would like more information about becoming a Festival Sponsor, contact Jeff McDaniel at (256) 710-5407, jmcdaniel355@yahoo.com.